The owning of intellectual software rights is key as a product evolves and is enhanced. By owning the software rights to all key applications (i.e. CU*BASE, It's Me 247, etc.) CU*Answers is able to effectively control new product development and timely delivery across all delivery channels. A big benefit is that CU*Answers and its clients are not dependent upon leveraging third party vendors to upgrade their products to meet our rapidly growing service offerings. Another benefit is it promotes a consistent delivery style and presentation as compared to working with multiple vendors.