To remain compliant with CAN-SPAM rules and to ensure all your email messages are delivered to members, you must include the following:
  1. Clearly identify the credit union name, address, phone number, and member service email address in the body of the email.
  2. Clearly identify the purpose of the email in the subject line.  (See SAMPLE MESSAGES below.)
  3. Make a web-friendly Signature Line message. (SEE SAMPLE SIGNATURE LINE MESSAGE below.)
  4. Clearly state why the member is receiving the email.
  5. Ensure your message uses proper grammar, spelling, and punctuation.
  6. All emails must include an unsubscribe link. Having the member reply to the email or call a number decreases the delivery rates of your message.  Simply have the link say, "Unsubscribe" and have it link to an external opt out website (that you will need to monitor).  Don’t include extraneous text such as “...and fill out our form to unsubscribe” as some ISPs consider that an indication that the email is spam.
    • NOTE: Xtend offers a service to manage your unsubscribes at a low monthly rate.  Contact Xtend for information (info@xtendcu.com).
  7. Verify the member’s email address at every interaction to ensure you always have the latest correct (correct spelling, correct domain) email address for them.
    • You may notice that many companies have become very aggressive verifying customer email addresses. Credit unions should be no different.
  8. Disable or correct any email address that bounces or is known to be bad immediately. Continuing to send emails to known bad addresses creates a negative email reputation for every single credit union sending emails from CU*BASE.
​SAMPLE MESSAGES
  1. eStatement notifications
    • NOTE: The member cannot opt out of receiving the eStatement notification message.  Their only option is to unenroll from eStatements if they do not want to receive these types of emails.  Education is key in this area.
    • NOTE: Use Tool #262 Configure Monthly eStatement Emails (or Tool #497 Member Connect Marketing Tools, then Message Type ES) to update your eStatement notification text.
​SAMPLE ESTATMENT MESSAGE
You are receiving this email because you have opted to receive electronic notifications for your e-statement. To stop receiving these notifications, please unenroll from eStatements.  You cannot opt out of receiving these notifications.
  1. Other electronic notifications
SAMPLE GENERAL MESSSAGE
You are receiving this email because you have opted to receive electronic notifications from the credit union. To stop receiving these notifications, please click on the link below.
SAMPLE SIGNATURE LINE MESSAGE
  • NOTE: Use Tool #497 Member Connect Marketing Tools, then Message Type SL) to update your Signature Line text.
ABC Members Credit Union
123 Main Street, Anycity MI 49000
616-555-5555 | http://www.abccu.org/
To unsubscribe, click here:
http://memberreach.com/unsubscribe/?credit_union=ABCCU